By Donna TunneyRoyal Caribbean International is poised to launch Royal on the Road, an invitation-only agent program that will travel to major cities, starting this week.
Led by Vicki Freed, senior vice president of sales and trade support, each stop will recognize travel agents in that market; offer sessions about personal branding, marketing and sales strategies; and deliver collaterals, the line said.
Giveaways and "hands-on exhibits" in a Royal Caribbean International trade show will be part of the visit to each location.
Other Royal executives
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