Ama, Crystal target river, ocean cruisers with co-op effort

By Michelle Baran

In what appears to be an industry first, river cruise line Ama Waterways and ocean cruise line Crystal Cruises recently partnered to cross-market to past passengers in the hope of getting ocean cruisers to try river cruising and vice versa.

Each cruise line developed an exclusive offer that was emailed to past passengers with an introduction from the other brand. The email to Ama's past guests, for example, stated that "Ama Waterways and Crystal Cruises have partnered in order to offer their valued guests even more luxurious choices and benefits.

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