Saturday, January 25, 2014

Brits to be a nation of explorers in 2014

Exploration is the key holiday trend for 2014 as research published today reveals that two thirds (65 per cent) of Brits are keen to experience something new on holiday this year.

In addition Brits are proving their holiday ambition grit with over a third (35 per cent) believing they will be able to tick off their bucket list of top destinations to visit in their lifetime. One in ten think it is likely or very likely that they will experience them all, according to the research from Celebrity Cruises.

Brits are keener than ever to venture into the unknown with trips that will exercise the mind, rather than the body. The biggest holiday ambition is to visit a famous site (30 per cent), followed closely by being able to see wildlife (25 per cent) and experience a new culture (18 per cent).

Celebrity Cruises commissioned the research ahead of the launch of

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