Celebrity Cruises appoints new director of marketing for UK

Luxury cruise line, Celebrity Cruises, has appointed Toby Shaw in the newly created role of director of marketing and PR for the UK and Ireland.

Shaw will lead an 11-strong marketing and PR team dedicated to the brand.

The addition of the new role, and an expanded marketing and PR team purely working on Celebrity Cruises, follows a decision earlier this year by parent company RCL Cruises to evolve its UK and Ireland business structure in response to business growth.

Shaw brings with him 12 years of marketing experience having held senior roles at Sony Europe and Heineken.

This includes pan-European roles such as partnership work with the James Bond franchise and FIFA.

He joins the new Celebrity Cruises senior leadership team headed up by travel industry stalwart, Jo Rzymowska.

Shaw will be supported by head of PR, Louise James; brand manager, Naomi Fisher; e-commerce marketing manager Alice Johnson and a 121 marketing manager.

Rzymowska, Celebrity Cruises managing director, UK and Ireland, explained:

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