Cunard Line’s new dress codes celebrate the chance to dress up and relax

with an update to its dress codes, while at the same time encouraging the loosening of ties on its less formal nights.

Research with existing passengers and luxury travellers generally has led Cunard to strengthen the Line’s commitment to special occasion dressing three times a week on its Transatlantic Crossings and twice each week on sailings to the Mediterranean, Scandinavia and beyond.

However, in response to growing travel trends, Cunard is adjusting its advice on dress codes for other nights. The result: along with two or three formal nights each week, there will be four or five

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